These days most people appreciate the importance of websites for small businesses but many people lack the experience to decide exactly what a small business website should feature. To many small business owners, so long as they actually have a website then they consider that enough, however such an attitude would be a mistake.
Not only are some websites very difficult to get listed in the free search engines if they are built wrongly – meaning that you will struggle to get many visitors to your website – but they also fail to turn browsers into buyers. With so much competition online, it is no longer enough to just “have a website”. You need a website that attracts visitors morning, noon and night and turns those people into customers for you.
So should you build the website yourself or get a professional web designer to build your website for you? Well there’s no real right or wrong answer. Some people have the software and the patience to learn how to do it all themselves and while it is a struggle, it is certainly possible. And this is of typically cheaper than hiring a professional.
In contrast, while hiring a professional will cost you more, the money is often well spent. Not only will a professionally-built site typically looks better and get better results but it will also be completed far quicker than if you had to learn how to do everything yourself.