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E-Mail Marketing

A variety of observers and researchers explained that web-video is dramatically more watched. Matching up with television advertising clips, to distribute on web, videos do not necessarily need to be in high quality format. This could perhaps be one of the justifications to say "web-video is less steeply-priced." More importantly, when you distribute videos onto the Internet, no matter on your company's official websites, or on video-sharing websites, it's free. Considering the enormous cost for putting an advertising clip on television, Web-video won. The advantages of web-video, which are unable to be obtained by traditional television advertising. Perhaps the television advertising age is going away, and this might actually be as controversial as the issue of "online media VS traditional media".

E-mail marketing for local businesses

Over the years email marketing has evolved based on the wants, needs and actions of the audience. Companies were abusing their client base and spamming them with an overload of emails, and still today there is a huge amount of spam.

Once you have determined your audience then you need to communicate with them on their level. The more you understand the person you are writing to the easier it will be to connect with them. Connecting with people and building relationships whether in person or online is key to building your business. They need to feel they like and can trust you before they will want to do business with you. This is so important to the future of your business as we all like to do business with people we have built relationships with.

Think about your whole emailing strategy – what you want to say, how you are going to say it, are you giving them anything of value, are you targeting the right market, and what is going to get your audience to read your emails and take action. If you do this they will read your emails, listen to what you say and bring you sales.

E-mail campaigns for lead gen

If you’re using e-mail to generate leads or make sales, you’re probably spending a lot of time honing your message and making sure that it’s persuasive. But do you give equal time, thought, and attention to the short “SUBJECT” line that introduces your main message?

If the envelope doesn’t get opened, the letter doesn’t get read and you don’t make the sale. Same thing with the subject line.

Of course, getting someone to open a paper envelope is a heck of a lot easier than getting past the subject line. Why? If it’s appropriate, because with a paper envelope you have plenty of space to write teaser copy and add photography or illustration. You can create something unique that stands out from all the other mail in the pile and screams out benefits that will get the prospect to read the letter within.

Selecting the right e-mail subject line

Subject lines all look the same and have to be kept short. We’ll take a look at how to do that in a minute, but for now, start thinking of the subject line as one of the keys to e-mail marketing success – not an afterthought!

Some people hesitate to use the word “free” in the subject line because they’re afraid they will turn people off. For example, in an issue of Soft letter, some time ago the, Direct Marketing Manager at ScanSoft, is quoted as saying,”For us, we’ve found that a subject line with ‘free’ is the kiss of death. It will be viewed as spam and won’t be opened.”.

Email marketers also have the related concern that if they use the word “free” in the subject line, a filter will kick out their message and it will never get read. There is some filtering, based on IP numbers, that takes place at the ISP level. And, yes, some packaged applications let consumers use filtering.

Timing your e-mail marketing campaign

The holiday season is fast approaching. People are shopping. They’re working to meet their year-end goals. They’re spending money. Their in-boxes are becoming full with special offers, promotions, and ads– and you definitely want to have your brand right there in the mix.

When it comes to e-mail marketing, timing is certainly an important concern– but we’re here to tell you: The time to get busy with e-mail marketing is now.

If the envelope doesn’t get opened, the letter doesn’t get read and you don’t make the sale. Of course, getting someone to open a paper envelope is a heck of a lot easier than getting past the subject line. You can create something unique that stands out from all the other mail in the pile and screams out benefits that will get the prospect to read the letter within.

In an issue of Soft letter, some time ago the, Direct Marketing Manager at ScanSoft, is quoted as saying,”For us, we’ve found that a subject line with ‘free’ is the kiss of death. Email marketers also have the related concern that if they use the word “free” in the subject line, a filter will kick out their message and it will never get read.

About Gary Cramer

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