A conglomeration of onlookers and analyzers explained that web-video is massively more watched. Stacking up against with television advertising clips, to promote on web, videos do not have to be in high quality format. This could very well be one of the justifications to say "web-video is less expensive." More importantly, when you distribute videos onto the Internet, no matter on your company's official websites, or on video-sharing websites, it's free. Considering the enormous cost for putting an advertising clip on television, Web-video won. The advantages of web-video, which are unable to be obtained by traditional television advertising. Perhaps the television advertising age is passing away, and this may be as controversial as the issue of "online media VS traditional media".

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