Google Places VS Google +
Google’s Place Pages are primarily for local businesses, but they also provide useful information about cities, neighborhoods, points of interest, and mass transit stops. You can see a Place Page simply by going to Google Maps and entering in a search term. When the results come up, you’ll have several results with representative pins on the map. When you hover over a pin, a box will pop up and in that box is a ‘More Info’ link. That link takes you to the Place Page for that local business or location.
How do I set up Google+
Just like Facebook, Google+ has a personal profile option as well as business page option. You want to create and build upon your business page as that’s where you want the most exposure. Get started by setting up your business page by clicking Google My Business
Or, if you already have a Google+ personal profile set up, you want to choose the “pages” option from the sidebar on your profile page.
By creating a new Gmail account, this will act as a base access to not only Google+ but also YouTube and many other Google features. You most likely already have a Google account created, if not you are falling behind your competition.
When you go to Google Places and fill out your information, it will automatically be listed here on Google Maps and in Google’s local search listings. So whichever platform your customer uses to find you, they’ll be able to find you.
One of the previous set backs of Google Local Business Center was the inability for you to define which local service areas you serve. If you are physically located in one city but service several surrounding towns or wanted to be able to use neighborhood or subdivision names to help narrow down your target audience, you couldn’t. You had to resort to including this kind of information in the additional description block where your prospects would probably never see it.
That’s changed. In Google Place listings, you simply list the names of the areas you service in the service areas block and then you can use the additional description block for differentiating yourself. And if you’re a home-based business, now you can actually hide your physical address. Although it remains to be seen (and tested) whether or not this will hurt your placement.
What content to share on Google+
Like other platforms, Google+ readers want to learn about you, your expertise, and how you can help them. Share valuable information while building a connection with your audience.
You can share posts that are text, videos, or images. The best content to share are: expert tips, articles, info-graphics, quotes, behind the scenes insights, events, freebies, photos and pictures, deals and more. Remember to include periodic calls to action to sign up for your mailing list, get a free consultation, like your Facebook page, follow you on Twitter etc
. You can expect that Yahoo! and Bing won’t be far behind Google on these developments. The local search market is growing exponentially and will only continue to expand over the coming years. As mobile devices become an even bigger part of our lives and we leave our home-based PCs and laptops for mobile computing platforms, it will become even more critical for you to be found when your customers go searching online for you.
Google Plus is for Local businesses
Marketing a small, offline business on the internet is different than marketing a purely online business. And you don’t have time to modify the methods all the online marketing “gurus” teach to fit your business.
Google’s Place Pages are primarily for local businesses, but they also provide useful information about cities, neighborhoods, points of interest, and mass transit stops. You can see a Place Page simply by going to Google Maps and entering in a search term. Just like Facebook, Google+ has a personal profile option as well as business page option. Get started by setting up your business page by clicking Google My Business
One of the previous set backs of Google Local Business Center was the inability for you to define which local service areas you serve.